Am I Unveiling Myself or discovering who I am?
for nghty Berlin
Working with NGHTY Berlin on their first-ever campaign was more than just a production; it was a celebration of female empowerment. This brand embodies a message for women to reclaim their stories and own their confidence without hesitation. Every shot felt effortless, as the atmosphere was filled with purpose and authenticity. Watching each woman step into her own, unafraid to embrace herself on her own terms, was a powerful reminder of why we do this — to create spaces where women feel free, empowered, and entirely themselves. It was a day that perfectly balanced strength and ease, capturing the essence of NGHTY Berlin.
From start to finish, I curated every detail of the NGHTY Berlin campaign to bring its vision to life. I chose the location to reflect the brand's authenticity, ensuring it aligned with the message of self-expression. Carefully scouting models who could bring a genuine presence, I sought talent that resonated with the brand's empowering ethos. I collaborated with an incredible hair and makeup artist, Patricia Hoos to enhance each look while preserving individuality. Working closely with Dominik Berberich on the video sequences added a dynamic layer to the campaign, while my brother, Ben Baumann, joined as the second photographer, ensuring every moment was captured from a fresh perspective. Together, we created a seamless and inspiring production that embodied NGHTY Berlin’s core values.
Unapologetically Herself: Redefining Strength and Confidence as Women Embrace Doing Things for Themselves, on Their Own Terms
Models
Christine Gischler
Klaudia Zimnol
Hair and Make-up
Patricia Hoos
Photographer
Nora Maafa
Benjamin Baumann (work can be seen on his profile)
Videographer
Dominik Berberich
Agency
Modelfabrik
